Rare Beauty is officially launching at Sephora in less than two weeks, and well, if there’s anyone more excited than us, it’s Selena Gomez — aka the founder. Leading up to the launch, the “Lose You to Love Me” singer has been sharing sneak peeks of the line on social media, including some stunning selfies that show her wearing the actual products. Then, this weekend, Gomez got fans even more hype for the September 3 drop by sharing some super-sweet behind-the-scenes moments from the brand’s very first photo shoot.
On Saturday, August 22, the 28-year-old star posted a video on Instagram with the caption: “A few of my favorite memories from the first @rarebeauty photoshoot in January. Can’t wait for all of you to try it on September 3rd at @sephora.” The video features an adorable montage of clips from the shoot, with Gomez appearing in many of them, smiling and laughing alongside the other models.
Additionally, it shows the models having their makeup done — as well as Gomez reacting to some of the photos. As you’ll see, she seemed extremely happy with the outcome.
Naturally, fans couldn’t be more psyched for the beauty brand’s upcoming arrival and loved getting a glimpse of what went into creating it. Folks are leaving comments on the video like, “omg i love u i neeed,” “IM SO EXCITED💖🦋,” and “😮😍🔥.”
Needless to say, we’re in the same boat and can’t wait for Rare Beauty to finally be here — it’s been months and months in the making, after all. Get those credit cards ready, folks, because September 3 will be here before you know it.