To re-launch a brand with bigger and better products is one thing. But to return to the game with improved offerings and a big celebrity name is a feat very few beauty brands can brag about, especially when the said celebrity is none other than Issa Rae.
Announced today, Rae will serve as the face of the Sienna Naturals and join founder Hannah Diop as co-owner of the brand. Rae, who regularly showcases the versatility of natural hair in her HBO series Insecure, is a longtime friend of Diop’s and admired Diop’s dedication to creating a clean beauty brand for Black women.
“I’ve known Hannah for a long time, and I got to see the brand evolve from her home. It’s expanded so much beyond that. The care and the research that has gone into this natural, safe, healthy brand, I knew that I wanted to be involved,” she explained in a statement. “We get coerced into manipulating our hair into styles not right for us, or using damaging products. I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle journey.”
Sienna Naturals, the eco-conscious natural hair brand beloved for its toxic-free hair care products is returning with larger product sizes, accessible price points, and updated packaging. What’s more, the brand will also introduce Salon in a Box, which is packed with everything you need to make your wash day as seamless as possible.
“I have always admired Issa’s ability to bring a spark and light into a project. Issa is a trailblazer and stays true to her roots and dedication to Black creators. Her looks are authentic and she fully embraces all styles you can accomplish with textured hair,” Diop, founder/CEO of Sienna Naturals, said. “Sienna Naturals is not a company that is telling you how to wear your hair. We believe in empowering our customers to be who they really are and have a product that supports them. Issa’s ever-changing style embodies the brand’s purpose and we can not wait to take this next step with her.”
Sign up for the pre-launch waitlist and updates on future Sienna Natural launches here.